‘Trust us. You’ll be fine.’ My hands, ghost-white, clasp to a stony cliff-face. My feet are in perpetual motion, treading air, scrambling for a foothold. Below me, a drop of thirty feet onto the jagged riverbed of a shallow stream. I shut my eyes, too scared to take in the reality of the situation I find myself in. This is it, I think. This is the end.
***
When Tom Brown and Richard Cooper – the driving creative forces behind Whitby – invited me to join them for a weekend in the Peak District, this isn’t what I’d had in mind. I’d assumed the two global superstars would have been holed up in a five star resort, enjoying champagne breakfasts and surrounded by rugs made of the finest alpaca wool. Instead, I meet them at a simple cottage, already dressed in walking gear and ready to embark on a late morning ramble. We swap pleasantries – I’ve been a huge fan ever since Keatsian Whisp’rings; I loved your exposé on Fair Trade Quinoa – and I immediately follow the pair off the beaten track.
Soon we’re traversing cliff-faces in scenes reminiscent of Vertical Limit. While the two twenty-somethings spring across the terrain with the nimbleness of mountain goats, I begin to struggle and find myself teetering on the edge – quite literally – hoping that I develop the sudden capacity for flight. ‘Trust us,’ Brown repeats as he extends his hand and motions to take it.
And this, really, is Whitby in a nutshell. From the opening seconds of their latest studio album, Cult Juice, the band ask you to take a leap with them into the musical unknown, into an album that sounds nothing like anything that has come before and yet is somehow still unmistakably Whitby.
The 18th February 2016 marked an important date this year. It was the day on which the five-piece officially became the UK’s biggest musical export, overtaking The Beatles in global record sales. When I try to question Cooper about it, he is typically self-effacing. ‘It’s not something we were conscious of. I only found out because my ma sent me a text.’
But how do they think it happened? What was the key to connecting en masse with a worldwide audience? ‘Certainly with the first album we were very commercially conscious. We wouldn’t have admitted it at the time, but we knew we had to make a strong first impression and that meant getting in peoples’ heads.’ And there they’ve remained ever since.
After our expedition, we return to the cottage where I’m given an exclusive preview of the album. The opening track, 400 Years of Colonial Atrocities, is the most bold and expansive opening to any Whitby LP. Think Billy Joel’s We Didn’t Start the Fire crossed with the post-rock of Explosions in the Sky. It lasts for twelve minutes, but when the final note stops reverberating I immediately press the ‘back’ button to start it all over again.
For anyone worrying that this sounds far removed from the melodic earworms with which Whitby made their name, you can allay your fears. There’s plenty here destined for radio airplay. The bouncy, energetic Santi Chorizo has already been the undisputed sound of the summer, but songs like Crude Control and Have You Snapshat Dat? are destined to top the singles charts.
The one notable collaboration on the album comes from an unlikely source. You may – or may not – remember Daz Sampson from Eurovision 2006. Representing the UK, he finished a forgettable 19th position with his underrated gem, Teenage Life. ‘I’ve been a Eurovision fan for as long as I can remember,’ explains Brown when I query the collaboration. ‘And as soon as I saw Daz burst onto the screen in that luminous yellow jacket, body popping like a man on crack, I knew it was something special. I never would have dreamed I’d get to work with him; it was a real joy.’
I’m told that Sampson was actually invited to join us in the Peak District, but had custody of his children for the weekend and so was, appropriately enough, sampling some teenage life. And what of the other band members, I ask. Where are they?
‘Good question,’ ruminates Cooper. ‘In some respects it’s amazing how peripheral they choose to remain in their own band. But really it’s a testament to how well we can collaborate. Teebs and I write the songs, and then with little or no rehearsals we call them into the studio and usually get all their parts done in a couple of days. They’re great musicians, honestly.’
In the evening we unwind by playing board games, aLinkee proving particularly popular, where I witness first-hand the spontaneity that has kept Whitby at the forefront of the pack. Inspired by something as mundane as a bottle of water and some glasses, Brown and Cooper suddenly begin to write a new song in front of my very eyes. It eventually became Community Water (Cult Juice), from which the album takes its title, and is a whirlwind of societal commentary, featuring such lyrics as:
Everyone drinks from community water/
Helps us survive where immunity oughta/
Line us up like alpacas to the slaughter/
We’ll drink your cult juice, your cult juice, your cult juice
It’s a long way from the simplicities of earlier songs like Josh’s Nail Bar. I ask them how they think fans will react to the new album. ‘I think the core of our fans have grown with us,’ says Brown while baking artisan flat breads in the cottage’s small kitchen. ‘If we kept doing exactly the same thing, they’d get bored. We’d get bored.’
The weekend flies by and before I know it I’m loading up my rental for the long drive back home. I’ve spoken to the enigmatic duo about everything from music to philosophy, football to politics, and yet I feel as if I’ve only begun to scratch at the surface.
***
A few days later, in the process of writing this up, I receive a package delivered to my work address. It’s written in a hand I don’t recognise, so I tear it open with curiosity. Inside is a sourdough flatbread baked by Brown (delicious), and a framed photograph. It’s of me, one hand clinging to a rock face, my face the definition of fear, my other hand reaching out to take Brown’s. I turn it over and written on the back is a short message.
Sometimes it pays to leap before you look.
My mind turns back to their new album, to the musical strides that Whitby continues to make, and I can’t help but think this is as much an affirmation of themselves as it is advice to me.
Cult Juice
- 400 Years of Colonial Atrocities
- Santi Chorizo
- Margot, by Toyota
- Have You Snapshat Dat?
- Crude Control
- Wo ist die Punani? feat. Daz Sampson
- Ladies’ Pad / Ladyzone
- Which City Was the First City of the MP’s First Ever Deputy Prime Minster?
- Community Water (Cult Juice)
- Teebs Furlong
- Carole Smile Got Assassinated but Brian Cox Isn’t Dead
- The Final Train (Last Train Home)
…
- Skinny Skipping